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Say Hello To Timly’s New Brand Identity!

They say, “A picture is worth a thousand words.” The same holds true for branding!

A visual identity embodies the essence of the brand it represents. When we say ‘essence,’ we mean its core values, its mission, and its vision for the future. Equally important, it should capture a brand’s aspirations and the impact it makes within its field.

This year marks Timly’s fourth anniversary, and what better way to start a new and exciting chapter than with an upgraded look that reflects our DNA and bold vision for the future? Today, we’re unveiling Timly’s new brand identity. Are you ready to see the future of inventory management?

Timly New Logo Branding Intro
Unveiling the New Timly: What to Expect

Timly’s Brand Through the Eyes of Our Customers

Timly has always been an innovative company. But don’t just take our word for it – our clients say it best. As we look back over the past four years, we take great pride in the wide diversity of clients from various industries that have chosen our software solution for asset management and tracking. From the very beginning, Timly gained the trust of companies and organizations of all sizes and sectors. Being highly customer-focused, our clients have, over the months and years, become integral to Timly’s asset tracking solution, helping us shape our software and drive its evolution.

Among our most treasured customer quotes, there’s one from Jean Leonardi at Sea Shepherd that we particularly love:

“Timly is like the Google of Inventory Management.”

Ideally, it’s not just the brand design that speak louder than words, but the way customers experience a solution. The above quote by Leonardi perfectly captures what Timly is: a versatile and comprehensive platform for inventory management. Just like you can “Google” something for answers, our customers rely on Timly to find information about their assets: “Where is this item located?“, “When is the next maintenance due?“, “Are there any pending purchase requests?“, “What is the current stock level?”, and much more.

Our New Logo: The Embodiment of the Future of Inventory Management

Timly Intro New Logo Branding App
HIVER is a Swiss branding agency that specializes in helping its clients with building brand awareness.

Before we look at the outcome of our rebranding, a quick word about who helped us realize it. We entrusted the mission of translating Timly into a new visual identity to a Swiss branding agency that truly understands our vision for the future: HIVER.

Timly has been working with HIVER for a number of years now, practically since our humble beginnings. Armed with their creativity and deep knowledge of Timly, creating our new brand identity was a breeze for HIVER. And we couldn’t be happier with the result – it perfectly encapsulates who we are and where we’re headed.

Spotlight on the Logo Icon

Let’s take a closer look at our new brand identity, starting with the centerpiece of our new logo: the icon. This icon captures the unique nature and mission of Timly in several ways. What appears to be a single geometric shape at first glance is composed of three distinct shapes that come together to form one cohesive whole.

This design encapsulates Timly perfectly, as many different elements harmonize to create a unified space for capturing and managing all kinds of assets.

Placeholder
Our new logo perfectly encapsulates Timly’s brand.
The three distinct forms in our new icon each represent different types of assets, embodying Timly as the ultimate asset management platform. Timly is used for managing everything – from IT equipment and construction tools to vehicles, consumables, contracts, furniture, keys, pieces of art and much else besides. The list is endless, and with Timly the possibilities are limitless.
Timly New Colors Image
Our team is absolutely in love with the new “Timly Blue”.

Spotlight on the Brand Colors

The mission of this rebranding was to capture and reflect what Timly stands for, and it was clear that blue would remain part of our visual identity.

HIVER did this brilliantly, creating “Timly Blue”: a modern, vibrant, and unique hue that is part of a beautiful color palette fitting Timly perfectly. We can’t wait to roll this out across our website and all other platforms, offering a brand-new experience with our interface.

Our Top 3 Rebranding Takeaways

1. Timly’s vision for asset tracking is about seamless integration and connecting the dots, and our new visual identity brilliantly showcases this.
2. In Timly, all your assets are in one digital space that provides cohesion and unity – just like the different shapes making up our new logo.
3. Our new visual identiy embodies what Timly stands for: Reliability. Innovation. Uniqueness.
Timly Ads New Look Image
As we wrap up, at Timly, we love our new look! We feel it truly tells the story of who we are and what we’re all about. Importantly, it sets the stage for the bright future ahead. We hope you appreciate it as much as we do, and we look forward to creating wonderful stories with you, taking inventory management to new heights of excellence and innovation.
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