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Company Overview

DIGOOH Media GmbH, based in Cologne, is an innovative company in the out-of-home advertising and media sector. Around 50 employees manage and maintain digital city-light posters (DCLPs) at hundreds of locations across German cities. With modern service and maintenance management, DIGOOH ensures that clients’ advertising messages reach the target audience reliably and on time.

The focus is on smart use of technology, resources, and data—supporting a sustainable smart city vision.

The Challenge

Rapid growth and a large number of distributed locations posed several challenges for DIGOOH:

  • Over 2,500 digital advertising screens across Germany require precise service and maintenance management.
  • Each screen’s condition, location, deadlines, service reports, and defects must be documented and up-to-date at all times.
  • Different maintenance cycles, ad-hoc repairs, external service providers, and upkeep must be centrally planned and accessible from anywhere.
  • A flawless service and defect history is critical for cost control and planning.

The Solution

Timly’s inventory management software was tailored to DIGOOH’s specific needs:

  1. All advertising screens are equipped with QR code labels, allowing staff to identify and manage them on-site via smartphone or tablet.
  2. Service partners and employees can document services, defects, and maintenance with just a few clicks, including photos and exact location data.
  3. The maintenance planner displays pending inspections, safety checks, and upkeep tasks centrally and automatically.
  4. User access is individually managed: only authorized personnel can perform actions or edit asset information.
  5. Inventory data and status updates are synchronized in real time, ensuring transparency and fast communication.

The Results

With Timly, DIGOOH has made its service and maintenance management cost-efficient, transparent, and location-independent.

Centralized documentation and control of all key processes for digital advertising screens.

  • Overview of all screens, their location, and condition is available at all times.
  • Maintenance and services are planned, documented, and tracked digitally.
  • All defects, including photos and descriptions, are recorded and processed immediately.
  • Historical data on asset location and condition is available with a single click.
  • Planning and cost estimation for new acquisitions are data-driven and much simpler.

In short, Timly has allowed DIGOOH to automate processes, increase operational reliability, and elevate investment planning—digitally, efficiently, and customer-focused.

Key Takeaways

The introduction of Timly’s inventory management has noticeably improved both daily operations and service quality at DIGOOH:

  • Decentralized digital data capture enables fast, seamless service—directly at the display, without lengthy coordination.
  • All service partners and technicians use the same system, reducing errors and communication overhead.
  • The maintenance planner and automated reminders help ensure compliance and inspection cycles are consistently met.
  • Transparency over the status and history of advertising screens allows for better investment evaluations and saves significant time and costs.
  • Existing hardware is sufficient: Timly can be used on smartphones without expensive additional devices or time-consuming training.
Timly serves as DIGOOH’s central platform for smart management of digital urban media in an increasingly connected cityscape.

Photo: DIGOOH