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Company Overview

Salty Lemon was founded in 2020 by kitesurfing enthusiasts Timo Rogge and Stefan Hain. Their mission: to make high-quality kitesurfing equipment as accessible and flexible as possible—without traditional purchase or rigid rental contracts.

With Salty Lemon’s subscription model, athletes can customize their surf gear, swap it out, and have it delivered directly to their door. Kitesurfing becomes as spontaneous and boundless as the wind itself.

The Challenge

As Salty Lemon gained more customers, managing rentals became increasingly complex.

What started with a simple Excel spreadsheet quickly hit organizational limits. The growing inventory and the flexibility of the subscription model made a precise, digital overview of every movement in the stock indispensable.

Key challenges:

  • Tracking available versus rented equipment
  • Knowing which devices are with which customers
  • Managing rental durations and equipment condition
  • Avoiding errors and double bookings

The Solution

With the inventory management platform Timly, Salty Lemon found the perfect tool to intelligently link equipment, customers, and warehouse processes.

The cloud-based solution supports the startup’s dynamic business model and provides up-to-date information at all times—centralized, mobile, and transparent.

Implemented features:

  • Digital cataloging of all kitesurfing equipment in Timly
  • QR-code scanning for quick item assignment
  • Recording details such as brand, size, condition, and serial number
  • Direct linkage to customers and rental contracts
  • Overview of inventory, shipping movements, and returns
  • GPS tracking upon scanning for precise location data

Team benefits:

  • Access to inventory data from anywhere
  • No overlaps or information loss
  • Real-time transparency

Mobile use via smartphone or tablet allows employees to update inventory on the spot—whether in the workshop, warehouse, or on the beach.

The Results

Since implementing Timly, Salty Lemon has seen significantly more efficient management of its rental equipment. All relevant information is now centrally stored, clearly structured, and always accessible.

Key results:

  • Significant time savings in daily operations
  • Improved information quality and inventory security
  • Simplified collaboration for a remote-working team
  • Complete transparency over inventory and customer equipment

Optimized processes relieve the team, allowing more focus on growth, innovation, and, of course, their favorite activity: getting out on the board and enjoying the sea.

Key Takeaways

Digitalization is not a luxury—it’s the foundation for scalability and customer satisfaction.

Cloud-based inventory management ensures control and flexibility, even for dynamic business models

User-friendliness is critical so teams actively use digital tools in daily operations

Timly gives startups like Salty Lemon the freedom to focus on their core goal: creating unforgettable customer experiences

Photo: Salty Lemon