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Company Overview

Euromaster GmbH is a leading provider of tire and auto services with over 30 years of experience in the industry. The company operates numerous workshops in Germany and across Europe, both directly and through a franchise model.

Its focus is on reliable service for private and business customers, covering tires, maintenance, and vehicle services.

  • Founded: 1991
  • Locations: 335 (approximately 250 digitized with Timly)
  • Revenue: ~€245 million

The Challenge

Before implementing a digital solution, Euromaster faced a major organizational challenge: how to efficiently manage inventory across hundreds of branches operated by around 100 franchisees, while consolidating everything in a central system.

Over the years, parallel Excel lists were maintained, often from different periods and using inconsistent naming conventions.

This led to:

  • Inconsistent names for identical machines or tools
  • Duplicate entries and incomplete records
  • Lack of transparency regarding tool availability and condition
  • Difficulties during audits and safety inspections when documentation was missing

Consequences were serious: missing overviews could paralyze entire locations during TÜV audits or equipment inspections. The goal was to create a solution that unified data, standardized processes, and reliably supported compliance.

The Solution

Together with the Timly team, Euromaster developed a centralized, cloud-based platform with decentralized data entry by the locations themselves. This approach combined central control with local independence.

A key focus was data quality. Euromaster carefully prepared its inventory lists to ensure all devices—including serial numbers, location, condition, and category—were accurately imported into Timly.

All locations were then equipped with clear structures for recording and usage:

  • Standardized inventory using QR-code labels on all devices
  • Mobile access via the Timly app for easy on-site recording, repair reporting, and service entries
  • Integration of the maintenance planner for centralized scheduling and tracking of inspections
  • Automated notifications and reminders for upcoming safety checks and maintenance
  • Document management linking manuals, inspection reports, and invoices to each asset

Clear role concepts and tiered user rights to minimize errors and clarify responsibilities

This system allows Euromaster’s headquarters to view all relevant information in real time while local branches manage daily operations independently.

The Results

With Timly, Euromaster has significantly increased transparency, process reliability, and efficiency. All relevant data is now accessible centrally, preventing downtime and information gaps.

Manual management via Excel spreadsheets has been completely replaced, while collaboration between headquarters and locations has been streamlined.

  • Processes for maintenance and audits have been noticeably shortened
  • Continuous compliance is ensured through automated reminders and complete inspection records
  • Administrative effort in management and controlling has been reduced
  • Real-time overview of all tools, machines, and their conditions
  • Uniformly maintained and verified data sets provide a solid basis for operational decisions

An additional benefit came from feedback during implementation. Many suggestions from Euromaster teams contributed to the further development of Timly software—particularly regarding role concepts, approval workflows, and damage reporting features.

Key Takeaways

The partnership with Euromaster demonstrates that successful digitalization requires not only clean data but also employees who are actively involved in the implementation.

The introduction of the Timly solution fostered a shared understanding of clear processes and promoted acceptance at all levels.

  • Clean data is the key to sustainable efficiency
  • Decentralized data entry strengthens accountability and reduces administrative effort
  • Unified role concepts ensure data quality and compliance
  • Continuous collaboration between software provider and users drives practical, user-oriented product development
  • With new features such as room and location management, Euromaster is already planning further digitalization steps to optimize site planning more effectively.

Timly helps Euromaster standardize processes, ensure quality, and continue improving service performance in an increasingly digital future.